Creating Lit Holi plans through the Playlist Challenge

Brief

To create awareness about Spotify’s daily and weekly subscription plan incorporating the festival theme of Holi.

VF Connect

To create awareness about Spotify’s subscription plans incorporating the festival theme of Holi through Spotify Holi Playlist Challenge followed by creating brand conversations through theme based UGCs, branded filters and CTA to drive subscriptions for Spotify’s Mini Plan

Impact

Thousands of participants created Holi themed playlists & UGCs that generated over 1M+ views & reached 300+ cities.

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Cities

Participants

Being party ready with Nykaa Fashion

Brief Driving conversations about Nykaa Fashion’s Pink Friday Party amongst the youth. VF Connect A user-friendly experience was created for the ambassadors where they had to use the Nykaa Fashion app, explore the features & create engaging content in the form of...

Walking down memory lanes with this throwback

Brief Creating awareness about Boomer’s newly launched blueberry flavour through contest entries. VF Connect The ambassadors engaged with a Boomer post on Radhika Madan's Instagram page through likes and comments indicating their excitement for the new flavour,...

Creating Reels that would Refresh you right away

Brief Viral the “Pepsi Aur Bhi Zyada Refreshing” amongst young audience beyond urban population & create UGC with the Pepsi Jingle created by Yashraj Mukhate. VF Connect To create awareness about Pepsi’s brand communication “Pepsi Aur Bhi Zyada Refreshing” amongst...

A day that celebrated content, creators & conversations

Brief To drive conversations about Meta’s Creator Day event across the country. VF Connect VF provided an opportunity for the aspiring content creators of the network to meet, interact & create content with their favourite influencers at the Meta event. Impact 150+...

Creating Finger-licking opportunity to create the most hilarious memes

Brief To create awareness about KFC’s Home Flicks Contest to promote their wide range of Chicken Buckets through UGCs & engagement with the brand’s social media handles. VF Connect Ambassadors were encouraged to participate in KFC’s Home Flicks Contest to boost the...

The city’s most buzzing event where people celebrated music, inclusivity & much more

Brief To drive like minded individuals to attend an event hosted by Bumble in Bangalore. VF Connect VF conceptualised a mixer event with engaging activities and a vinyl record listening session that would keep the ambassadors excited all evening. Impact 40+...

Celebrating togetherness this Diwali

Brief To drive awareness about Coca Cola’s festive themed campaign that encouraged celebrating Diwali in person with your close ones. VF Connect A fun filter activity was created where the ambassadors try out the filter, tag their friends & close ones who they wish to...

Sampling your way through the #WorldConeChallenge

Brief Generate awareness about new product Havmor’s World Cone amongst the youth by sampling VF Connect A journey was created where the ambassadors received samples of the Havmor World Cone which was then used to create user generated content, invite their peers to...

Makeover experience for your Friday night glam

Brief Driving store walk-ins and buzz around the brand, its products and the pop-up stores among tier one youth in Mumbai. VF Connect Participating in the first pop-up store based engagement, the ambassadors visited set-ups in 2 malls in Mumbai (Inorbit Mall, Malad,...

Mirror Now #ActNow

Brief To normalise conversations around Mental Health and bring it to the forefront with the #ActNow Initiative. VF Connect A 4 step journey was created by VF in which Gen Z watched the brand’s content film on mental health, created UGC & nominated their followers to...