Sampling your way through the #WorldConeChallenge

Brief

Generate awareness about new product Havmor’s World Cone amongst the youth by sampling

VF Connect

A journey was created where the ambassadors received samples of the Havmor World Cone which was then used to create user generated content, invite their peers to join the #WorldConeChallenge and drive conversations about the prominent taste & size of the World Cone showcased through creative Reels using relevant audio track

Impact

Viral Fission’s first sampling activity that gave the ambassadors first hand experience with a product launch achieved participation from 300+ ambassadors & garnered upto 303K+ views

Impressions

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