Sep 14, 2023 | Case Study
Brief To normalise conversations around Mental Health and bring it to the forefront with the #ActNow Initiative. VF Connect A 4 step journey was created by VF in which Gen Z watched the brand’s content film on mental health, created UGC & nominated their...
Sep 14, 2023 | Case Study
Brief To create awareness about KFC’s Home Flicks Contest to promote their wide range of Chicken Buckets through UGCs & engagement with the brand’s social media handles. VF Connect Ambassadors were encouraged to participate in KFC’s Home Flicks Contest to boost...
Sep 13, 2023 | Case Study
Brief Generate awareness about new product Havmor’s World Cone amongst the youth by sampling VF Connect A journey was created where the ambassadors received samples of the Havmor World Cone which was then used to create user generated content, invite their peers to...
Sep 12, 2023 | Case Study
Brief Viral the “Pepsi Aur Bhi Zyada Refreshing” amongst young audience beyond urban population & create UGC with the Pepsi Jingle created by Yashraj Mukhate. VF Connect To create awareness about Pepsi’s brand communication “Pepsi Aur Bhi Zyada Refreshing”...
Sep 12, 2023 | Case Study
Brief To create awareness about Spotify’s daily and weekly subscription plan incorporating the festival theme of Holi. VF Connect To create awareness about Spotify’s subscription plans incorporating the festival theme of Holi through Spotify Holi Playlist Challenge...
Sep 12, 2023 | Case Study
Brief To build viewership and engagement for Netflix’s existing content line up among youth by flooding the comment section. Dividing the network zone wise and making them back up their favorite shows by flooding the comment section with unfiltered opinions VF...
